The Parx Campaign Will Make You Lose Your Head

By: Alex Scott - Published: Feb 19, 2010 • References: & adsoftheworld
I have to admit these ads are a little freaky at first, but they definitely do catch the eye. Maybe it is the flashy suits or maybe it's the torsos with the missing craniums, but these spreads do a very successful job of drawing the viewer in. The Parx Campaign was masterminded by advertising agency Dentsu Marcom and promotes the company's latest fashion line.

The Parx campaign uses the successful formula of body dissection which is used in a lot of fashion ads and usually works very well. Stats for Decapitated Clothing Ads Trending: Older & Chilly
Research: 5,163 clicks in 327 w
Interest: 4 minutes
Concept: Parx Campaign
Related: 86 examples / 66 photos
Segment: Males, 12-55+
Comparison Set: 31 similar articles, including: faceless ads, 85 disembodied innovations, and decapitated barbie shoots.