Store New Look introduced a party collection runway video to capitalize on upcoming December holidays and New Year's Eve.
The retailer understands there is a vast market for sparkly and party appropriate apparel. The showcase features a mix of female and male models rocking popular pieces like the little black dress and the special occasion clutch. The video opens with a glow in the dark dance group of men who work the runway, followed by a series of women walking and showing off the fashions. The video uses a camera flash effect and the soundtrack is a consistent upbeat track. They are catchy and a good choice to counteract the clothing.
By creating a runway video, New Look has found a way to revamp the party collection exhibition and market its website and the merchandise it carries.
Stats for Shimmering Festive Runways
Trending: Older & Chilly
Research: 431 clicks in 183 w
Interest: 1.1 minutes
Concept: Party Collection
Related: 85 examples / 65 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: poshly layered fashion, 57 90s-style throwbacks, and chromatic club couture.
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