The Parque Recreio Kids Campaign Features Toy Versions of Musicians

By: Meghan Young - Published: Jun 7, 2012 • References: & ibelieveinadv
Surprising, Elvis Presley, Kiss and Madonna isn't just for adults as the Parque Recreio Kids campaign reveals. They too have music that is appropriate for babies and toddlers, which this company has compiled to create tracks they can enjoy while rolling around on the ground or sleeping in bassinets.

Conceived and created by Mota Comunicação, an ad agency based in Fortaleza, Brazil, the Parque Recreio Kids campaign reads, "The best of pop, for babies." Art directed by Miguel Karbage with creative direction by Orlando Mota and Diego Ribeiro, the ad campaign portrays the previously mentioned iconic musicians as toy versions of themselves. Suspended above cribs, they certainly do look kid-friendly, which is the point of these posters.

The Parque Recreio Kids campaign was adorably illustrated by Xico. Stats for Iconic Baby Music Ads Trending: Older & Average
Research: 3,293 clicks in 206 w
Interest: 3.4 minutes
Concept: Parque Recreio Kids Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 0-12
Comparison Set: 15 similar articles, including: adventurous auto propaganda ads, spice-suffering dog ads, and touching morning treat ads.