Superstar

H&M's Parkour Video Markets the Company's Sports Collection

By: Emilie Picillo - Published: Jan 23, 2014 • References: youtube and refinery29
Swedish retail giant H&M is at it again with its new promo parkour video for the H&M Spring 2014 Sport Collection. The latest video gives you the motivation you need to get in shape for 2014, enlisting some of London's most prolific free runners to show us what can actually be achieved while wearing the sports gear.

The video follows the super-fit group sweating it out as they run, jump and flip their way past people and buildings. The video leaves you in complete awe over the runner ripping through Trafalgar Square, resulting in a clever, suspenseful and energizing campaign.

Many brands sport their collections down the runway, but few will put them to the absolute test. H&M proves that its sportswear can handle just about anything.