The Parkinson's NSW Ad Shows How Simple Actions Become Extremely Hard

By: Meghan Young - May 25, 2016
References: adeevee
The Parkinson's NSW ad campaign attempts to illustrate just how hard it is to live with this nervous system disease. As motor skills degenerate, simple actions become near impossible to execute. As the images in the Parkinson's NSW ad campaign show, climbing the stairs might as well be climbing a mountain while unlocking a door is as hard as breaking into a safe.

Conceived and executed by the JWT ad agency branch based in Sydney, Australia, the Parkinson's NSW ad campaign may illustrate who "simple is made hard," but it also states how "helping is easy." It encourages people to donate in an effort to make a difference for those suffering from the debilitating and discouraging disorder.