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With the 2010 Olympics right around the corner, ParkLife has teamed up with the Vancouver-based fashion house Aritzia to bring fashionable and fun merchandise. While the ParkLife products are super sporty, they still bring a sense of style which is what Aritzia is all about. Aritzia won the bid to become an official licensee which means it can produce Olympic-branded women’s apparel in exchange for royalty payments to Olympic organizers. The line includes zip-ups, hoodies, tee-shirts and canvas bags.  Catliff added Aritzia will create items that are different from the typical souvenirs people might expect from the Olympics, and hopes to move a lot of them on Robson Street during the Games in 2010.
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