This Campaign Helps Tourists & Citizens Rediscover Paris' Nightlife

By: Ady Floyd - Oct 19, 2015
References: adweek
'The Magic Hours' campaign created by Google France and 72andSunny Amsterdam helps tourists and citizen rediscover amazing Paris nightlife. The campaign is a month-long event that hosts 31 nights of interactive events.

Each night, the mobile-first campaign will send out invitations to people who are willing to participate in post-sunset adventures. Some of the activities will include light-up bike tours through the city, insect-cooking classes and underwater music shows. By re-introducing classic Parisian activities, this campaign hopes to re-introduce people to the exciting French lifestyle.

Rediscovering Parisian nightlife will enhance tourists' experiences, while revamping each citizen's love for their city. Everyone is welcome and there is no age requirement. Those who are interested simply need to visit the program online and sign up for the invitations, as maps and guides are already online for tourists.