Paris Hilton channeled the futuristic funkiness of Lady Gaga in a sexy photo shoot at the Oceana Hotel in Santa Monica. Wearing a strappy black bikini, Geordi La Forge sunglasses and a delightfully naughty waist cincher, Hilton posed for the paparazzi both on her balcony and at Duke’s Restaurant in Malibu.

Click through the gallery above to see more images of Paris Hilton’s Lady Gaga-esque photo shoot. Who wears the look better?

Implications - No longer trying to blend in, consumers are looking for bolder styles. Products that feature a more statement-making element are appealing to those who want to stand out among other shoppers. Companies trying to increase their value on the market could focus on this.