This Magazine Was Created to Target Hispanic Millennial Mothers

By: Mishal Omar - Sep 23, 2016
References: parents & portada-online
The Meredith Corporation recently launched a parenting magazine that is targeted specifically at Latina mothers who are raising multicultural children in North America.

The magazine is specifically targeted at second-generation Hispanic mothers who "crave cultural relevance in their media but prefer to consume it in English." Called 'Parents Latina,' the magazine covers a wide range of topics from raising multicultural children who are rooted in both family heritage and American culture, to living with parents in law, to food-related topics. The wide range of topics are all focused on the lifestyles, hobbies and practices that are specific to the Latino demographic.

In the parenting world, there are many points of similarity across the board, but this parenting magazine accounts for the cultural and lifestyle differences that other publications do not provide. By targeting Latino parents in such a specific way, the magazine works to create a more inclusive and comprehensive archive of parenting and family tips.