‘Meet the Superhumans’ Ad is Energizing and Inspiring

By: Trenton Millar - Published: • References: paralympics.channel4 and selectism
The often forgotten Paralympic Games just got a huge and much deserved Paralympics ad to generate some buzz. Channel4 created this hype video, entitled ‘Meet the Superhumans,’ which does an amazing job of energizing people to watch the games by appealing to the competitive spirit and the inspirational aspects of the games.

The Paralympics ad is set to ‘Harder Than You Think’ by Public Enemy and was directed by Tom Tagholm. Most of the ad features athletes competing in their events or preparing to, but the most moving part of the video is the couple seconds that show an ultrasound and a car crash, accentuating the personal strength each athlete has had in overcoming various obstacles.

The spot communicates well that these people have gone through struggles in life and are still better that most of us will ever be at these sports. Indeed, the captions rightly read, “You thought you knew everything about humans… Meet the superhumans.”