Paperpastries is an adorable Etsy shop based out of Los Angeles that specializes in crafty correspondence utensils. Fulfill all of your stationary needs here; the pencil sets in particular are especially clever. These silly supplies come in a variety of sets that all contain pencils with a bold statement on them. Some Paperpastries pencils are themed by location and have facts about the area on them, while others boast recipe advice for busy chefs.
These Paperpastries pencils are great gifts for travelers, lovers or bakers alike.
Implications - Consumers are straying from crowd conformity and are instead opting for purchases that express their individual styles. They seek these products for their unique designs that reflect their personal values to their peers. Companies can cater to expressive demographics by manufacturing products that are customizable to the individual, or designed for a specific niche group.