The Papermate Liquid Paper Campaign Urges People to 'Right the Wrong'

By: Meghan Young - Published: May 2, 2014 • References: & adeevee
The Papermate Liquid Paper ad campaign takes on a very dramatic stance when it comes to its correction pen. It depicts it as a powerful force of good that can destroy the face of evil. Since many people, especially those with a stickler for grammar, do feel that typos are a form of evil, the angelic and heroic interpretations of this stationery staple is not so farfetched. It reads, "Right the wrong."

Conceived and executed by TBWA, an ad agency based in Kuala Lumpur, Malaysia, the Papermate Liquid Paper ad campaign personifies the products as an angel, white wizard and Perseus. The legendary scenes of the Devil, witch and Medusa's demise was art directed by Loo Kok Seng with creative direction by Chow Kok Keong and Saad Hussein. Stats for Heroic Correction Pen Ads Trending: Older & Average
Research: 1,873 clicks in 108 w
Interest: 0.9 minutes
Concept: Papermate Liquid Paper
Related: 33 examples / 25 photos
Segment: Neutral, 12-55
Comparison Set: 12 similar articles, including: juxtaposed weaponry ads, shocked shoe expression ads, and messy spaghetti dog ads.