As more and more offices around the globe continue to become paperless environments, office supplies like the paperclip will become obsolete. This paperclip art just may keep paperclips relevant though.
The quirky, emotive artwork is simple enough that anyone can create their own paperclip art. All that you need is some paperclips, some spare time, a pen, paper and of course, some imagination.
Implications - Consumers are looking to express themselves artistically in every possible way. Through artworks and the Internet, people have found a variety of mediums that allow them to communicate their feelings to bridge a closer connection to others. Instead of relying on flash and glamor, perhaps businesses can creatively incorporate the human element of emotion to bring honesty and truth to a product that doesn't hide behind theatrics.
Stats for Emotive Office Supplies
Trending: Older & Average
Research: 26,094 clicks in 311 w
Interest: 4 minutes
Concept: Paperclip Art
Related: 69 examples / 53 photos
Segment: Neutral, 35-55+
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