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At first glance, the Paper Watch may look like a classic minimalist digital watch. Upon closer inspection, however, it becomes clear that in place of the traditional plastic, rubber or leather materials, the Paper Watch is made out of, well, paper. As though inspired by the Post-It Watches, it allows people to decorate them with doodles as they please.

Designed by SUCK UK, the Paper Watch is a blank canvas for customization. In a day and age where people are encouraged to express their creativity and individuality, the Paper Watch provides a fun and practical way to do just that. It can be drawn on with ball-point pens, markers, paint or stencils.

Tear-resistent but not water-resistent, the Paper Watch comes with an adjustable strap and a long-life battery.