Rookie

Paper-Thin Energy Strips

By: Rachel Leung - Published: • References: takeasheet & healthzone
You’re on the go and are in need of a boost of caffeine. You contemplate coffee, but no that stains your teeth. Energy drinks ? Well those are packed with sugar, calories and who knows what else. So what can you consume that will give you just what you need. Something reputable (being well advertised), not high maintenance (which means being in liquid form as that can spill), and is healthy with no carbs or calories ?

It seems like something of that calibre would be impossible to exist, but co-founder, Lebron James, and his partners Drake, Pitbull, Amar’s Stoudemire, Ray Rice and Chris Paul have seem to made the impossible possible.

Introducing Sheets. Sheets are paper-thin energy strips that come in packs where all one needs to do is pull one out, take off the wrapper and place it on their tongue allowing for it to dissolve and release a 50 milligram boost of caffeine.

What is even better is the co-founders claim that the target market for this product is everyone.  Whether it range from athletes or seniors, in need of an afternoon pick me up, Sheets seems to have it all.  It comes in an assortment of flavours and they say it only takes two Sheets to equate a medium cup of Tim Hortons (100mg of caffeine) and more than three to match a Starbucks tall bold coffee (180 mg).

GNC stores across the United States plan on having this product on their shelves by the end of the week. Being sold at $2.95 for a four-pack and $4.95 for a 10-pack.

The application for selling this product in Canada is still in progress.  However, with a $10-million advertising campaign being launched for Sheets with some of the best athletes and celebrity endorsements, Sheets is sure to be a success. Stats for NBA All-Star, Lebron James' Caffeine Strips Innovation Trending: Older & Chilly
Traction: 111 clicks in 183 w
Interest: > 3 minutes
Concept: Paper-Thin Energy Strips
Related: 53 examples / 41 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: espresso-making guns, daydreamer drink sleeves, and celebrity spoof drinks.