Many of his works play with the concept of beauty and ugliness and this collection is surely no exception. Take a look at how to perform surgery without a knife above.
Implications - There's a certain aspect of imperfection that many find intriguing. With so many clean-cut images in ads, consumers are aware of the superficiality that hides behind what's being sold. Some brands can overly sell their products with too much flashiness, so toning down their idea of perfection will allow shoppers to appreciate the honesty behind the good being sold.