The Branding Concept for Cookfish Ltd Highlights the Seafood

By: Rebecca Byers - Feb 28, 2016
References: packagingoftheworld
This example of paper seafood packaging emphasizes the quality of the product and communicates sustainability. The packaging designs for a range of frozen seafood products from Athens-based Cookfish Ltd also feature detailed information regarding the cooking of the fish, which is convenience-focused, with the seafood coming marinated and packaged in oven-ready bags.

Realized by graphic designer Elia Tsamantaki, the packaging range showcases sustainability in using brown kraft paper as its main material, which can be easily recycled and has positive connotations with consumers. Holes in the front of the package showcase the vibrant scales of the whole fish, designed to give consumers a view of the raw, fresh ingredients. This design feature is used in order to encourage trust from the shopper.