Superstar

The Paper Passion Eau de Parfum is for Hardcore Literature Lovers

By: Gil Haddi - Published: • References: steidlville
Books are an intellectual pastime that capture the mind and ignite the imagination; however, they seem to be going the way of cassette tapes and floppy discs as people are discarding books in favour of newer technology -- preserve your passion with Paper Passion. Wallpaper magazine and Gerhard Steidl, founding owner of Steidl publishing and print designer for several fashion houses including Chanel, have commissioned perfumer Geza Schoen to create Paper Passion, a perfume based on the scent of books.

The perfume’s unique packaging, designed by Karl Lagerfeld and Steidl, consists of a book that opens to reveal a cutout in the pages and the classically shaped perfume bottle nestled within. It is as though the fragrance is a well-kept secret that only reveals itself to those in the know, sparking the imagination and revitalizing an appreciation for words on paper. Stats for Paper-Scented Perfumes Trending: Older & Mild
Traction: 1,171 clicks in 131 w
Interest: 1.6 minutes
Concept: Paper Scented Perfume
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: 97 oddly scented products, rump-inspired packaging, and multi-sensory perfumes.