Photographed by Joachim Baldauf and styled by Claudia Hoffman, the editorial draws inspiration from Madonna's infamous 'SEX' book with its kinky and racy content.
Austrian top model Michael Gstoettner looks extra hot in black latex and fishnet, while female model Veza strikes a Madonna â€œVogueâ€ pose.
Implications - Pushing the boundaries are what makes a product appealing on today's market. It is getting increasingly harder to shock society and only those designs that are wildly innovative will grab the ever decreasing attention spans of modern consumers. Corporations could create products that speak to a younger generation through staying on the edge.