10 artists were commissioned to create 30 original art work using just paper napkins to promote Robert Harris Coffee Roasters, New Zealand’s largest coffee brand. All the art pieces were mounted in successive bus shelters on Queen Street, Auckland as a free outdoor gallery for commuters to enjoy. The artists were amazingly creative - each piece was truly unique.
The campaign is called "Every break should be inspirational" and was the brainchild of DraftFCB. Some of the participating artists included Martin Popplewell, Dean Tercel, Hayley King and Mary Louise Browne. Once the exhibition is over, the original art work will be auctioned off for the Robert Harris Inspiration Grant.
Stats for Paper Napkin Art
Trending: Older & Mild
Research: 11,174 clicks in 400 w
Interest: 4 minutes
Concept: Paper Napkin Art
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: product placement in news casts, comics to promote coffee, and overly stimulating ads.
Paper Napkin Art
More Stats +/-
Comics to Promote Coffee
Product Placement in News Casts
Overly Stimulating Ads
Top 60 Auto Ideas in May
Revitalizing Skin Wands