Rockstar

Paper is Evil Snaptax Ad

By: Ayman - Published: • References: toxel
I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service, Snaptax.ca.

Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes.

I love it. It’s fun and playful. Plus, how can you resist a copy that says, “Paper is evil. Do your taxes online in minutes.”? Stats for Demonizing Print to Promote Web Services Trending: Older & Chilly
Traction: 2,828 clicks in 307 w
Interest: 4 minutes
Concept: Demonizing Print To Promote Web Services
Related: 30 examples / 23 photos
Segment: Neutral, 18-35
Comparison Set: 11 similar articles, including: hexagonal gaming computers, cinematic fish pool toys, and blood bag makeovers.