I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service, Snaptax.ca.
Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes.
I love it. It’s fun and playful. Plus, how can you resist a copy that says, "Paper is evil. Do your taxes online in minutes."?
Stats for Demonizing Print to Promote Web Services
Trending: Older & Chilly
Research: 2,910 clicks in 394 w
Interest: 4 minutes
Concept: Demonizing Print To Promote Web Services
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: fat-fighting drug deliveries, everything bagel mustards, and smartphone telescope systems.
Demonizing Print to Promote Web Services
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