I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service, Snaptax.ca.
Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes.
I love it. It’s fun and playful. Plus, how can you resist a copy that says, "Paper is evil. Do your taxes online in minutes."?
Demonizing Print to Promote Web Services
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