Paper is Evil Snaptax Ad

By: Ayman - Published: • References: toxel
I love this campaign which shows paper as a demonic little monster that seeks to destroy. The aim of the campaign is to promote an online tax service,

Created by DDB Canada, the ads show a rather cute paper monster that tries to start fires, set traps to kill kittens, and throw a radio into a fish tank to kill all the cute fishes.

I love it. It’s fun and playful. Plus, how can you resist a copy that says, "Paper is evil. Do your taxes online in minutes."? Stats for Demonizing Print to Promote Web Services Trending: Older & Chilly
Traction: 2,910 clicks in 371 w
Interest: 4 minutes
Concept: Demonizing Print To Promote Web Services
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: lunar christmas lookouts, in-depth trip calculators, and gelato delivery services.