These particular dresses are surprisingly made from mere paper. The stiff designs are incredibly unique and enhance the boxy silhouettes displayed by the gowns. A paper bag princess dressed to the nines.
Implications - Youth consumers are compelled to challenge traditional oppositions of good/bad and high/low. The Paper Couture uses a material which is traditionally regarded as below the fashion industry. Companies who flip the accepted norms within a specific domain will be poised to form a more meaningful relationship with this demographic.