L'Officiel Magazine Features Models in Paper Couture

By: Shelby Lee Walsh - Published:   Updated: Jul 5 2011 • References: gradientmagazine &
It's not what you wear, it's who you wear! Alexandra Zaharova, Ilva Plotnikov and Russian advertising agency Doberman collaborated to bring you these spectacular shots that were taken for the July/August 2009 issue of L'Officiel magazine.

These particular dresses are surprisingly made from mere paper. The stiff designs are incredibly unique and enhance the boxy silhouettes displayed by the gowns. A paper bag princess dressed to the nines.

Implications - Youth consumers are compelled to challenge traditional oppositions of good/bad and high/low. The Paper Couture uses a material which is traditionally regarded as below the fashion industry. Companies who flip the accepted norms within a specific domain will be poised to form a more meaningful relationship with this demographic.

Stats for Real Paper Bag Princesses Trending: Older & Average
Traction: 16,380 clicks in 292 w
Interest: 4 minutes
Concept: Real Paper Bag Princesses
Related: 65 examples / 50 photos
Segment: Females, 12-55
Comparison Set: 24 similar articles, including: fashionable fairytales, dresses made from phonebooks, and paper dresses.