L'Officiel Magazine Features Models in Paper Couture
These particular dresses are surprisingly made from mere paper. The stiff designs are incredibly unique and enhance the boxy silhouettes displayed by the gowns. A paper bag princess dressed to the nines.
Implications - Youth consumers are compelled to challenge traditional oppositions of good/bad and high/low. The Paper Couture uses a material which is traditionally regarded as below the fashion industry. Companies who flip the accepted norms within a specific domain will be poised to form a more meaningful relationship with this demographic.