Saving Rain Forests

By: Going Like Sixty - Published: • References: ibelieveinadv
This paper dispenser has dual function, working as a subtle reminder that going green helps save South American rain forests.

A standard paper dispenser was modified by cutting out a part of the device in the shape of South America. Green foil was placed in the shape so that the level of towels was visible. As people use more paper, and the level falls, the image changes from light green to dark green, visually reminding the user to use fewer paper towels. Stats for Paper Dispenser Encourages Green Trending: Older & Chilly
Traction: 1,765 clicks in 423 w
Interest: 4 minutes
Concept: Paper Dispenser Encourages Green
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: social media dating apps, dog-borrowing apps, and militant bomber parkas.