Intel’s campaign on paper cut-out graphic prints depict the digital contents of everyday objects. The clever use of paper was created by an Estonian artist named Eiko Ojala. The artist created a series of minimalistic posters for Intel’s #lookinside campaign that cleverly shows how ordinary objects need a closer look.
He uses the brand’s color scheme to reveal the ‘digital interiors’ within the everyday objects in shades of royal blue. These designs perfectly encapsulate the brand’s slogan in every direction that clearly states the concept of looking inside of objects. The art direction in these paper cut-out prints are simple yet effective to show a understanding message at first sight. Intel reveals that everything should have an importance within its interior.
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