Everybody loves a picnic, and this paper cup typography by Márcio Ramos de Sá shows how picnics and font design can go hand in hand. He's spelled out 'Piquenique' (picnic in Portuguese) in paper cups amid bright green grass. The serif in the typography itself lends an elegant feel to what would otherwise be a utilitarian word.
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Implications - Shoppers are attracted to products that are made with familiar everyday items. Designs that are relatable appeal to shoppers who desire a closer connection to what they purchase.
Paper Cup Typography
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