If you look closely in the second picture, you'll see that the Pantone Calendar is quite cleverly arranged. Winter segues into spring with appropriate hues--blue to green and yellow. And spring segues into the bitter summer heat with fiery orange and red tones.
Implications - In today's society, many consumers are often overwhelmed with tedious day-to-day responsibilities and hectic schedules, leaving little time for pleasure or entertainment. Businesses that can provide amusing ways to help individuals stay organized in today's fast-moving society will definitely appeal to many and see large returns. Consumers will be willing to invest in a company that provides even the briefest break or escape from they otherwise mundane day.