Pantone Shades to Track the Days
If you look closely in the second picture, you'll see that the Pantone Calendar is quite cleverly arranged. Winter segues into spring with appropriate hues--blue to green and yellow. And spring segues into the bitter summer heat with fiery orange and red tones.
Implications - In today's society, many consumers are often overwhelmed with tedious day-to-day responsibilities and hectic schedules, leaving little time for pleasure or entertainment. Businesses that can provide amusing ways to help individuals stay organized in today's fast-moving society will definitely appeal to many and see large returns. Consumers will be willing to invest in a company that provides even the briefest break or escape from they otherwise mundane day.