Attentive parents are heavily invested in the well-being of their infants 24 hours a day, though it is physically impossible to achieve the type of insight pictured in this Panasonic Baby Monitor ad. A double take will confirm for you that, yes, this newborn has an eyeball lodged in his mouth.
The Ogilvy & Mather agency of Buenos Aires, Argentina, opted to produce a print that would literally catch consumers' eyes, and they've accomplished this in at least a couple of different ways. First of all, the image of a peeper between a pair of lips is a disturbing one, and secondly, the startling technique employed in this Panasonic Baby Monitor ad is generally rarely used with reference to products with such wholesome intentions.
Stats for Eye-Eating Advertising
Trending: Older & Average
Research: 5,222 clicks in 246 w
Interest: 4 minutes
Concept: Panasonic Baby Monitor Ad
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: major shrinkage marketing, abbreviated anatomy advertising, and punched remedy advertising.
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