Superstar

This Panasonic Baby Monitor Ad Offers an Unusual Insight

By: Amelia Roblin - Published: Aug 11, 2011 • References: ogilvy and adsoftheworld
Attentive parents are heavily invested in the well-being of their infants 24 hours a day, though it is physically impossible to achieve the type of insight pictured in this Panasonic Baby Monitor ad. A double take will confirm for you that, yes, this newborn has an eyeball lodged in his mouth.

The Ogilvy & Mather agency of Buenos Aires, Argentina, opted to produce a print that would literally catch consumers' eyes, and they've accomplished this in at least a couple of different ways. First of all, the image of a peeper between a pair of lips is a disturbing one, and secondly, the startling technique employed in this Panasonic Baby Monitor ad is generally rarely used with reference to products with such wholesome intentions.