The hats will be available at Marc Jacobs boutiques in Europe as well as in North America. This collection is the mother of all panama hats.
Implications - Now that the credit crunch has come and gone, consumers are feeling less anxious about the future. Consumers are looking to express this relief in bold and visual ways. Companies can capitalize on this current sentiment by creating products that are visually compelling and stand out from the pack; doing so will foster a more meaningful relationship with customers.