Mexican footwear maker Panam Shoes has created an ingenious publicity stunt designed to drum up interest for their shoes. Panam Shoes has taken to the most popular public squares throughout Mexico to host shoe exchanges. In these exchanges, people trade their old shoes for a new pair of Panam trainers.
Panam is attempting to capitalize on the renewed interest of all things retro with their public shoe trades. The brand used to be a force in Mexico until larger companies such as Adidas and Nike moved in and took over the market. As awesome as these shoe giveaways sound, there are a few strings attached. Panam only offers shoes to the first 250 people who shoe up and each person can only claim one pair of shoes apiece. People can go to the company's Facebook page to vote on where the next giveaway should be. My vote: San Francisco.
Stats for Public Shoe Trade-Ins
Trending: Older & Chilly
Research: 1,229 clicks in 238 w
Interest: 0.7 minutes
Concept: Panam Shoes
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: fierce feline footwear, house of mouse street shoes, and slithering reptilian footwear.
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