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The Pana Chocolate Wrapper is Cute, Playful and Eco-Friendly

By: Susan Keefe - Published: • References: porshamarais & thedieline
The raw organic chocolate bar manufacturer Pana Chocolate enlisted the creative assistance of artist Porsha Marais to craft the perfect identity for the brand's handmade chocolate bars. Using the company's tagline - "heart your insides, heart the earth" - as a source of inspiration, Marais created fun-loving, happy-go-lucky packaging made from recyclable foil, soy based pantone inks and 100% recycled board.

Adorned with one of the most darling (and minimalistic) mascots around, these chocolate bars celebrate the many beautiful items that make up their bars and nature. For example, the nut laced bar sports a graphic that depicts the adorable Pana Chocolate man building a healthy rapport with a fuzzy squirrel, who is happily sharing his nut stores. Each illustration and its corresponding color help communicate the variety of chocolate housed within, so consumers can make their selection at a glance.

Playful, eco-friendly and darling, the Pana Chocolate packaging will make you squeal with glee. Stats for Nature-Loving Treat Branding Trending: Older & Chilly
Traction: 374 clicks in 119 w
Interest: 2.3 minutes
Concept: Pana Chocolate
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: mountainous chocolate packaging, gilded artisan chocolate packaging, and retrofied chocolate packaging.