The raw organic chocolate bar manufacturer Pana Chocolate enlisted the creative assistance of artist Porsha Marais to craft the perfect identity for the brand's handmade chocolate bars. Using the company's tagline - "heart your insides, heart the earth" - as a source of inspiration, Marais created fun-loving, happy-go-lucky packaging made from recyclable foil, soy based pantone inks and 100% recycled board.
Adorned with one of the most darling (and minimalistic) mascots around, these chocolate bars celebrate the many beautiful items that make up their bars and nature. For example, the nut laced bar sports a graphic that depicts the adorable Pana Chocolate man building a healthy rapport with a fuzzy squirrel, who is happily sharing his nut stores. Each illustration and its corresponding color help communicate the variety of chocolate housed within, so consumers can make their selection at a glance.
Playful, eco-friendly and darling, the Pana Chocolate packaging will make you squeal with glee.
Unpublished - Title: Enhance
Nature-Loving Treat Branding
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