"Actress" and pop culture icon Pam Anderson is notorious for her sex appeal, which has never decreased over the years. She has very wisely decided to go down the route of underwear designing, helping to create her own collection of couture stockings. The stockings come in a variety of patterns, but are all super sexy and sheer.
Strut your stuff in the Pamela Anderson stocking collection and you're sure to get noticed.
Implications - Consumers appreciate products that are endorsed or created by celebrity icons; they create a parasocial relationship with the star and grow to trust their opinions and judgement. Therefore if they recommend a product, the consumers will believe that this product will bring them closer to the celebrity. Companies can use parasocial relationships to their advantage, appealing to certain niche markets by having a celebrity support their brand.