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Inside Palazzo Versace

Opposites Attract at Fashion Designer's Hotel

— March 9, 2007 — World
In the Gold Coast of Australia we find Palazzo Versace, a glamorous hip hotel where opposites attract. Specifically, the interior design exudes the opposites trend, which we have seen from several designer collections this year. There are dramatic contrasts from one room to the next, and even the exterior shows a sharp contrast from the main reception.

In order to extend the signature label into a landmark Hotel, Donatella Versace brings together inspirations and influences from around the globe - reflecting past and present, classical and contemporary under a luxury style. This is the perfect place for these people who loves to lives a fashion and trendy lifestyle and enjoy the luxury shopping experience found in the Gold Coast.

The second trend we are noting is the number of designers that are shifting their creativity to Hotels, Homes, and Offices. Another great example is The Keating Hotel by Pininfarina Design.

Trend Themes
1. Opposites Trend - There is potential for disruptive innovation in the interior design industry by creating dramatic contrasts and bringing together opposing styles, as seen in Palazzo Versace.
2. Shift to Hospitality Design - Designers exploring the hospitality industry, such as Pininfarina Design with The Keating Hotel, opens up opportunities for disruptive innovation in the hotel and accommodation sector.
Industry Implications
1. Interior Design - The interior design industry can embrace the opposites trend and create unique and visually striking spaces, inspired by Palazzo Versace.
2. Hospitality - The hospitality industry can benefit from designers transitioning into the hotel space, bringing fresh perspectives and innovative design concepts, like The Keating Hotel by Pininfarina Design.
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