These Energy Drinks Feature Vibrant Zigzag Paint Patterns

By: Ady Floyd - Aug 25, 2015
References: behance.net & packageinspiration
These creative and colorful energy drink cans feature playful paint patterns in the form of zigzag motifs. Each can uses a different color which looks as though the paint has been accidentally mixed together. The zigzag paint patterns feature vibrant colors like purple or bright green but also feature dark brown and black tones that appear to slightly bleed into the brighter colors.

Designed by Jawad Qumsieh, Noor Oran, Nassouh Kharsa and Jordan, these conceptual cans aim to capture the attention of younger consumers. The target market for energy drinks is typically a younger demographic who is drawn to bright packaging such as these vibrant cans.

The cans' dizzying zigzag designs present an interesting display of color -- younger consumers will be drawn to the packaging simply based on the loud hues and eye-catching details.