Absolut Vodka's Bright Water Paint Labels Introduce Fresh New Flavors

By: Ady Floyd - Jun 29, 2015
References: brandunion & packagingoftheworld
Absolut Vodka recently launched a new line of fresh summer flavors that are branded with creatively colorful water paint labels. The labels feature a color and design that was specifically chosen for its connection to the flavor.

Each bottle is amazingly different with its own beautiful water paint label. The cohesive flow throughout this line can be seen in the unique watercolors that are splashed across the clear bottles. Some bottles like the one that contains the flavor peach have painted-on images of fruit in a messy yet elegant form. Other bottles such as the vanilla flavor are adorned with smeared lines or letters.

The line was produced by Brand Union Stockholm to give the clear vodka bottles a creative and distinct look among the other vodka varieties currently on the market.