The Paddy Power Babies Promote Betting on the Royal Child

By: Rosie Jones - Published: Jul 14, 2013 • References: paddypower & guardian
The Paddy Power Royal Babies returned to London this morning to cheer on the waiting world press.

As the Twitter rumor mill went into overdrive yesterday suggesting the Royal Birth was imminent, betting company Paddy Power sent three big babies to the Lindo Wing of St. Mary’s Hospital to cheer Kate along.

The babies, dressed in Paddy Power Green onesies, each rocked a customized colored tuft of hair to highlight the bookmakers hair betting market. While brown remains the favorite, ginger has been heavily backed at 4/1.

The babies turned up to the hospital in a Jaguar XF with blacked-out windows like true royals, and were listening to the classic sounds of Prince's 'Kiss'.

The world's press who are on permanent standby for a royal announcement were happy to have a break from the tedious ladder-watching. Stats for Royal Betting Baby Ads Trending: Older & Average
Research: 1,325 clicks in 150 w
Interest: 0.8 minutes
Concept: Paddy Power Royal Babies
Related: 66 examples / 51 photos
Segment: Neutral, 4-55+
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