Paddy Power is a bookmaker and provider of online betting services for poker, bingo and sports that is known for pulling mischievous stunts, much like this latest one.
Anybody who’s been counting on wins from the Premier League Champions have been sorely disappointed under new manager David Moyes. Inspired by the Premier League Champions’ recent 3-1 loss to Chelsea, Paddy Power set up a green glass box with a wax statue of former manager Alex Ferguson inside, with instructions that read: "in case of emergency, break glass."
Paddy Power tweeted a photo of their humorous stunt on January 20th and in just a few days, it has already been favorited and retweeted thousands of times.
Deprecating Sports Management Stunts
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Brand Message-Distorting Ads
Strategically Simple Billboards
Water-Based Graffiti Ads
Ultimate Undercover Rides
Minimalist Soccer Team Crests