This Paddy Power Stunt Remarks on Behalf of Sports Fans

By: Laura McQuarrie - Published: Jan 26, 2014 • References: thedrum & prexamples
Paddy Power is a bookmaker and provider of online betting services for poker, bingo and sports that is known for pulling mischievous stunts, much like this latest one.

Anybody who’s been counting on wins from the Premier League Champions have been sorely disappointed under new manager David Moyes. Inspired by the Premier League Champions’ recent 3-1 loss to Chelsea, Paddy Power set up a green glass box with a wax statue of former manager Alex Ferguson inside, with instructions that read: "in case of emergency, break glass."

Paddy Power tweeted a photo of their humorous stunt on January 20th and in just a few days, it has already been favorited and retweeted thousands of times. Stats for Deprecating Sports Management Stunts Trending: Older & Mild
Research: 1,230 clicks in 118 w
Interest: 0.7 minutes
Concept: Paddy Power
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: strategically simple billboards, brand message-distorting ads, and water-based graffiti ads.