This Paddy Power Stunt Remarks on Behalf of Sports Fans
Laura McQuarrie — January 26, 2014 — Marketing
References: thedrum & prexamples
Paddy Power is a bookmaker and provider of online betting services for poker, bingo and sports that is known for pulling mischievous stunts, much like this latest one.
Anybody who’s been counting on wins from the Premier League Champions have been sorely disappointed under new manager David Moyes. Inspired by the Premier League Champions’ recent 3-1 loss to Chelsea, Paddy Power set up a green glass box with a wax statue of former manager Alex Ferguson inside, with instructions that read: “in case of emergency, break glass.”
Paddy Power tweeted a photo of their humorous stunt on January 20th and in just a few days, it has already been favorited and retweeted thousands of times.
Anybody who’s been counting on wins from the Premier League Champions have been sorely disappointed under new manager David Moyes. Inspired by the Premier League Champions’ recent 3-1 loss to Chelsea, Paddy Power set up a green glass box with a wax statue of former manager Alex Ferguson inside, with instructions that read: “in case of emergency, break glass.”
Paddy Power tweeted a photo of their humorous stunt on January 20th and in just a few days, it has already been favorited and retweeted thousands of times.
Trend Themes
1. Sports Betting Stunts - Creating humorous stunts as a way to engage fans and increase visibility in the sports betting industry.
2. Online Betting - Exploring new and creative ways to offer online betting services to customers through innovative marketing strategies.
3. Sports Management Critique - Using satire and critique to bring attention to the flaws in sports management and create opportunities for change.
Industry Implications
1. Sports Betting - Opportunities to incorporate humorous stunts and social media engagement as a way to attract new customers and increase revenue.
2. Online Gambling - Innovative digital marketing techniques can help businesses stand out in the highly competitive online gambling industry.
3. Sports Entertainment - Incorporating interactive and humorous elements within sports entertainment can enhance the consumer experience and create new revenue streams.
3.4
Score
Popularity
Activity
Freshness
