The P&G Children's Safe Drinking Water (CSDW) initiative has been helping developing countries attain clean drinking water with Proctor & Gamble's special Purifier of Water packets, which can purify water in 30 minutes. To further build awareness of the program, P&G has launched a Facebook campaign called '1 Like = 1 Day of Clean Drinking Water.'

Every time a user 'likes' the P&G Children's Safe Drinking Water Facebook page, the company will donate one day of clean drinking water in a developing country, says Popsop. There are also stories on the Facebook page about people that P&G has helped through its CSDW program and the brand has also launched a dedicated website to further provide information and current news on its initiatives around the world.