The P&G Bounty Ad Campaign Acts Like the Original Vessel

By: Meghan Young - Published: Jul 9, 2011 • References: publicis-usa & ibelieveinadv
The P&G Bounty ad campaign is pretty clever. Moving away from the typical route of product comparison ads and invincible cleaning ads, this concept focuses on the idea that this brand of paper towels can actually act like the original vessels that contained the mess before it became a mess.

Conceived and created by Dallas-based ad agency Publicis, the P&G Bounty ad campaign may be different, but it is still very direct. Excellently executed, it compels the potential consumer to look twice at each ad because, at first, the P&G Bounty product really does look like the wine bottle, fish tank, soda bottle and egg it shape-shifts into. With the tagline "Always thirsty," you know that Bounty is always at the ready to clean up any mess. Stats for Shape-Shifting Paper Towels Trending: Older & Mild
Research: 3,519 clicks in 255 w
Interest: 4 minutes
Concept: P G Bounty
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: erotic cartoon campaigns, political pencil campaigns, and inner fireworks campaigns.