Prodigy

Ozzfest Is Free this Year

By: Ben Preiss - Published: • References: kansascity & suntimes
Ozzfest, the pioneer of heavy metal rock fests, now faces competition from other tours, Korn's Family Values to Linkin Park's Projekt Revolution to scrappier tours like Sounds of the Underground. Ozzfest's founder, Sharon Osbourne, had to do something drastic, why not give away the ticket for free, we're not making money any way, she thought and being a savvy, well connected business women she talked to Michael Rapino, president of giant national concert promoters Live Nation. They found sponsors to come in and underwrite the running part, and found bands who just want the stage: to perform. The 428,000 free tickets were snapped up like bloody chum tossed at starving sharks the day they were made available. Stats for Sponsored Concerts Trending: Older & Mild
Traction: 4,247 clicks in 380 w
Interest: > 3 minutes
Concept: Sponsored Concerts
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Segment: Males, 18-35
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