In the campaign for Oysho Fall/Winter 2013, Hilary Rhoda effortlessly exudes a raw sensuality in the mostly black and white photography. The Spanish company's lingerie line includes hosiery, nightwear and elegant underwear sets.
The American-born model is stunning in the seductive shots, with slightly messy hair and natural looking makeup. The grayscale adds a timeless touch to the ads, while the background music in the campaign teaser video gives it more of a rock and roll edge. Represented by Elite Model Management, Rhoda is just the latest star for the European label, but truly makes the Oysho Fall/Winter 2013 line stand out. The sensual images are not only tasteful, but carry a relaxed vibe as well.
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Research: 1,049 clicks in 140 w
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Concept: Oysho Fall/Winter 2013
Related: 99 examples / 76 photos
Segment: Females, 12-35
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