Oxfam, a charity that works to raise awareness of poverty and injustice in developing countries, has teamed with design firm HeyStudio to create a line of products that uses guns and grenades to tell the story of Oxfam.
The typography by HeyStudio shows guns and grenades in place of the letters. The designs are shown on posters, t-shirts, mugs, and more. A great way to raise awareness with a great line of typography.
Implications - **Only do extension in extension feed
I think that it is absolutely phenomenal when two amazing organizations team up to create and exciting an innovative project. Oxfam and HeyStudio have done just that with this project. I hope to see more projects in the future between this pair.
Stats for Text Weapons
Trending: Older & Chilly
Research: 2,599 clicks in 353 w
Interest: 4 minutes
Concept: Text Weapons
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: full face painting, drag queens for charity, and prestigious charity rings.
More Stats +/-
Drag Queens For Charity
Full Face Painting
Prestigious Charity Rings
Pro Portraits for Charity
"Selling Out" for Charity