The OWO Watch by Tim Defleur Requires Interaction to Function

By: Meghan Young - Published: Feb 13, 2013 • References: timdefleur & yankodesign
The OWO Watch is a deceptively simple time-teller. Although the unique cork frame and woven wristband might prove a distraction at first, people will soon begin to wonder about the use of a white face and white hands. Blending into the background, such hands make it harder to read the time. Nevertheless, the OWO Watch was specifically designed to encourage interaction on the part of the wearer.

Created by Tim Defleur, the OWO Watch is filled with iron filings (steel dust) that when shaken stick to the magnetic hands for more contrast. This movement also happens to power them to move in the first place. It encourages people to "become an actor of time," as written on the website. Stats for Steel Dust Time-Tellers Trending: Older & Warm
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Concept: OWO Watch
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Segment: Males, 18-55
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