Ownership of the Face Exploits Human Expression

By: Vasiliki Marapas - Nov 4, 2014
References: kristinacranfeld & dezeen
Royal College of Art graduate Kristina Cranfeld has created a series of facial-distorting masks for her 'Ownership of Face' project, presented during this year's Istanbul Design Bennial.

The masks, which exaggerate facial features and modify facial expression, are a commentary on how the physical modes of social interaction can be manipulated for commercial gain.

The London-based artist explains, "Ownership of the Face is a speculative narrative, where the human face is an artifact that is highly commercialized and manipulated by external forces." In fact, Cranfeld goes as far as to say the project visualizes a future in which facial expression is, first and foremost, a commodity exploited by the workforce for corporate advancement rather than a means of expression. An example is seen in a pair of eyeglasses, intended for airline stewardesses, that force the wearer to smile. The glasses ensure the appropriate facial response of an airline worker -- no matter what the circumstance.