Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Nostalgic Anime Car Ads

Ford is Marketing with Sailor Moon as Part of Its 'Overdubs' Series

— November 15, 2016 — Marketing
Ford's new 'Overdubs' series of ads is targeted squarely at millennials. The ad series features anime characters that were standard entertainment for that generation, plying on millennials sense of nostalgia in order to get them interested in Ford vehicles.

As millennials begin settling into employment and earning enough to make larger purchases -- like cars -- companies are finding increasingly interesting ways to market to them. The Overdubs series is an example of that, with Ford tapping into the incredibly strong feelings that young people have for the cartoons of their childhoods.

The Overdubs series specifically advertises the Ford Focus, an entry level vehicle that would best suit people looking for their first car. The latest ad is a Sailor Moon spoof, and others include Dragon Ball Z and Metal Gear Solid.
Trend Themes
1. Nostalgic Anime Marketing - The use of nostalgic anime characters in advertising is a disruptive innovation opportunity that targets millennials' sense of nostalgia to capture their interest and drive sales.
2. Targeting Millennials - Companies finding unique ways to market to millennials is a disruptive innovation opportunity that taps into their strong emotional connection to the cartoons of their childhoods.
3. Anime-inspired Advertising - The rise of anime-inspired advertising is a disruptive innovation opportunity that leverages the popularity of anime among millennials to promote products and services.
Industry Implications
1. Automotive Industry - The automotive industry has the opportunity to use nostalgic anime characters in their marketing strategies to target millennials and increase sales.
2. Anime and Entertainment Industry - The anime and entertainment industry can collaborate with businesses to create nostalgic anime-inspired ads that resonate with millennials, opening up new revenue streams.
3. Advertising and Marketing Industry - The advertising and marketing industry can capitalize on the trend of anime-inspired advertising by helping brands create unique and engaging campaigns that appeal to millennials.
0.7
Score
Popularity
Activity
Freshness