Rockstar
Artist Robert J. Land is hailed quite rightly as the "King of Origami." A visit to his website shows just why, with gallery upon gallery of amazing papercraft pieces. Best of all, the patterns for some of the works are available to download. But frankly, with the complexity of the fold diagrams and the time it takes to finish each piece, I might as well be looking at a map of Mars!

Implications - This product really stresses the importance of going back to the basics. Art can be created and adapted from something as simple as paper -- something everybody has access to. Businesses can profit on this paradigm shift into "credit crunch" products and innovations. They can appeal to the eco-friendly markets and those that shy away from over-consumption.