Superstar

Outside Magazine's Ads Urge People to Escape Underground Mazes & Go Outside

By: Laura McQuarrie - Published: • References: outsideonline & coloribus
These Outside Magazine ads show tons of tiny little humans burrowed deep into dark underground burrows, with the only access they have to light being that of an overhead artificial light.

Being stuck in an office, commuting to work on a subway or trapped in a mall can suck up a good portion of your day and often these places are devoid of essential things like fresh air and access to natural sunlight. Instead of being part of an underground naked mole rat-like colony that has adapted to these kinds of conditions, the funny Outdoor Magazine print ads encourage that you "Unadapt" and get outside fast.

The three-part 'Go Outside' print ads for Outdoor Magazine were developed by the Talent São Paulo agency in Brazil. Stats for Confined Outdoor Ads Trending: This Quarter & Warm
Traction: 775 clicks in 17 w
Interest: 1.5 minutes
Concept: "outside Magazine"
Related: 94 examples / 72 photos
Segment: Males, 12-35
Comparison Set: 34 similar articles, including: pod-constructed treehouses, guinea pig photography, and spilled embroidered landscapes.