The Outrace Exhibit Puts Audi's Robots Back to Work
Michael Hines — August 28, 2010 — Art & Design
References: outrace.org & fastcodesign
Audi is putting their out-of-work robots back to work with the Outrace exhibit. This exhibit will see the robots using powerful LED lights to trace crowdsourced messages in the night sky.
The Outrace exhibit was conceived by Clemens Weisshaar and Reed Kram. The robotic messages will be captured by long-exposure cameras, which will turn the photos into videos that can be seen and shared. Check out the links to your left to get in on the artistic action today.
The Outrace exhibit was conceived by Clemens Weisshaar and Reed Kram. The robotic messages will be captured by long-exposure cameras, which will turn the photos into videos that can be seen and shared. Check out the links to your left to get in on the artistic action today.
Trend Themes
1. Robotic Art Installations - As technology improves, robotic art installations are becoming more common, providing opportunities for artists and businesses to showcase their creativity in new and innovative ways.
2. Crowdsourced Art Projects - Crowdsourced art projects such as Outrace are on the rise, giving everyday people the opportunity to contribute to interactive art installations and engage with technology in a meaningful way.
3. Long-exposure Photography - Long-exposure photography is gaining popularity as a way to capture dynamic and unique images, opening up opportunities for artists, photographers, and businesses to experiment with new techniques and styles.
Industry Implications
1. Automotive Manufacturing - Automotive manufacturers like Audi can repurpose their factory robots to create one-of-a-kind art installations, giving them a new revenue stream and a way to showcase their innovation and creativity.
2. Art and Culture - The Outrace exhibit blurs the line between art and technology, creating opportunities for artists, museums, and cultural institutions to develop similar exhibits that engage and inspire audiences.
3. Marketing and Advertising - Robotic art installations like Outrace can be used as creative marketing and advertising tools, creating buzz and drawing attention to brands and products in unique and memorable ways.
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