This Bus Advertisement from Out of Home Media Refuses to Go Unseen

By: Laura McQuarrie - Jun 10, 2016
References: facebook & adsoftheworld
Denmark's Out of Home Media cleverly champions out-of-home advertising with its latest stunt, which involves a public transportation bus that boldly states: "Ad Block This!"

This clever bus advertisement promotes Out of Home Media's own services and communicates the effectiveness of out-of-home media, since there is no kind of application, computer program or other technology that will be able to stop the big bus from being used as a vehicle to share a marketing message.

While there are many young consumers who take care to limit their exposure to advertisements that they would rather not see, this tongue-in-cheek stunt from Out of Home Media will still be appreciated by many for its humor. This stunt also reiterates the success of outdoor advertisements, especially ones that are both mobile and large-scale.