The OTOT ad campaign may be quite simple, but it brings to light a common struggle faced by children and teenagers who are forced to live on the streets: They grow up way too quickly. This is depicted in a very literal way through the premature aging of a young girl. Yet the image is powerful.
Conceived and executed by Fcb, an ad agency based in Tel-Aviv, Israel, the OTOT ad campaign essentially promises a "door to a new life." This public interest campaign will encourage people to look at the homeless with fresh eyes, imagining what exactly they might be going through and trying to help in any way they can. Perhaps that might even be to get involved with this particular organization. The OTOT ad is clearly a call to action, after all.
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