Superstar

Other Coffee Branding Takes the Basic, Direct and Minimalist Approach

By: Amelia Roblin - Published: • References: helloempatia & thedieline
Other Coffee branding was designed to distinguish itself from the common graphic treatment of its competing companies and cafes. No colors, images or even symbols have been applied to the majority of the coffee packaging and stationery; the words "other coffee" clearly and frankly label each item in a basic legible typeface.

The Empatía Studio of Argentina has managed to conjure up a distinctive identity for this brew brand without an iconic logo or an elaborate visual style. The directness and simplicity with which the name of the product is presented has a matter-of-factness that seems to plainly state a uniqueness and consistency. Other Coffee branding demonstrates just how expressive mere black letters on a white background can be. Stats for Plainly Packaged Java Trending: This Year & Buzzing
Traction: 4,646 clicks in 38 w
Interest: 2.7 minutes
Concept: Other Coffee Branding
Related: 101 examples / 78 photos
Segment: Neutral, 18-55+
Comparison Set: 37 similar articles, including: iconic coffee cup makeovers, handy coffee cups, and contemporary crested packaging.